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How to play Cash Show
Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.
Framing the acquisition as the latest step in the company’s online expansion, Merkur supervisory board Chairman Michael Gauselmann stated: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
In recent weeks, the gambling sector paid tribute to Paul Gauselmann after the Merkur Group founder passed away at the age of 91.
What is Cash Show?
Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.
Yet its longer-term vision stretches beyond simply adding more short videos to the casino floor. Ultimately, Yashin does not see Swipe as simply another category within the existing casino lobby. His ambition is for it to become a platform-level feature: alongside games, live casino and sports, players would find a dedicated Swipe button opening an endless feed personalised around their individual tastes.
“At that point, it is no longer just a collection of games,” Yashin says. “It becomes a new format for consuming casino entertainment, where every swipe brings a new piece of content and a new playable moment.”
About Cash Show
Efforts to update its legacy tech were also set in motion, and short-lived CEO Gavin Isaacs told iGB at ICE in January 2025 that his biggest challenge in the role was to modernise its core platform.
The operator declined to comment on losing its spot in the FTSE 100, but recent sentiment from the senior management team has been positive in recent quarters as its turnaround efforts have shown green shoots amid growth returning to its core markets. This is despite various regulatory and tax headwinds across Europe.
In Q1 2025, the group reported double-digit digital growth, thanks to strong UK, Brazil and US online performances. The period marked Stella David’s first quarter in the full-time group CEO role.
