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The early player data is also giving Swipe Games confidence that it has created more than simply an eye-catching interface.

Yashin points particularly to comparisons with crash games, whose similarly short rounds make them a natural benchmark. A Swipe Games round lasts around eight to 10 seconds, but player behaviour can be markedly different.

Across markets in Latin America, Europe and Asia, Yashin says the average stakes for swipe games display a pattern closer to sports betting than crash gaming. In one market, the average Swipe Games bet was 20 times higher than the average crash-game bet with the same operator.

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This is a mainstream release designed to fit widely rather than to stand out

For operators, the appeal of a title like this is straightforward. You get a recognizable theme, a medium-volatility math model and a multi-feature package that slots cleanly into a mixed lobby. For REEVO, each release like Thunder Walker broadens the content it can offer partners and reinforces its identity as a volume provider working within established formats.

REEVO positions Thunder Walker as a title built for broad appeal, combining an epic Greek mythology theme, Walking Wild mechanics, Jackpot and Collect features and medium volatility gameplay for players looking for both entertainment and balanced reward potential. Stripped of the marketing framing, that’s a clear statement of intent. This is a mainstream release designed to fit widely rather than to stand out sharply, and it fits neatly within the pattern of REEVO’s mythology-heavy output.

What is 15 Coins Xmas?

Kambi is now rolling out AI trading across other sports, including basketball, ice hockey and American football. Its longer-term ambition extends beyond automating established processes to using the technology to create products that could not previously be delivered at scale.

The aim is an on-demand sportsbook capable of offering the right bet to the right customer at the right time. Lamb believes Kambi’s network of more than 70 partners provides an important advantage in pursuing that goal. More than €17 billion in annual liquidity and billions of bets placed each year give its models a depth of information that can improve pricing, risk management and product development.

“The term AI is everywhere across the world of technology, and the betting and gaming industry is just one where its impact is being felt,” Lamb says. “Taking AI beyond being a buzzword, building and deploying the systems and automation necessary to maximise its potential and deliver the right results is the challenge each of these industries face.”