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About Raging Reindeer
Some exchange operators already filed plans to introduce KPI-linked event contracts. Those derivatives would be tied to metrics such as corporate earnings or, in more nuanced cases, Apple iPhone shipments or Tesla deliveries — just two examples — in a given quarter.
While sports event contracts remain the headline-grabbers for prediction market operators, there’s evidence that other categories are experiencing growth. As Bernstein points out, cryptocurrency event contracts account for at least 20% of the turnover on the two largest prediction markets.
In another encouraging non-sports sign, one of those operators notched just $2 million in commodities volume last year, but that figure surpassed $410 million in August alone and is approaching $600 million on a year-to-date basis.
What is Raging Reindeer?
“Prediction markets represent a meaningful second channel for NFL wagering but still small on a relative scale, reflecting a new sector with less of an installed base,” observes EKG.
It’s widely believed that all-or-nothing exchanges are carving out significant niches in states, such as California and Texas, where sports betting is prohibited, but there’s also emerging consensus that the prediction market threat to sportsbooks is easing.
A major advantage for traditional sportsbook operators is their ability to aggressively fund customer acquisition and retention bonuses. As EKG points out, prediction markets have “less ability to be generous with bonuses” because users trade against one another rather than against the house.
About Raging Reindeer
This clash between two teams who were embroiled in one of the most controversial games in football will be very interesting now that it’s in the Premier League.
If you’ve forgotten, Leeds and Villa played out a sensational match a couple of years ago in the Championship as Leeds scored by illegitimate means then were supposed to be letting Aston Villa score in response until Pontus Janssen didn’t read the memo.
Both sides are in decent form in general in the Premier League having returned in consecutive years. Aston Villa stayed up by the skin of their teeth in the 2019/20 season, but have kicked on under Dean Smith and in Grealish, Watkins and Traore, have some of the most dangerous attacking players in the Premier League.