Oishii Bonanza

About Oishii Bonanza

On Tuesday, the CCT held a public hearing to discuss the project. Government and betting sector representatives participated in the debate and presented divergent positions on the proposed measures.

The approved text includes a series of restrictions on advertising for online betting and gambling:

Advertising prohibited: Direct or indirect marketing communication regarding betting on radio and television, newspapers, magazines, outdoor media, streaming services, podcasts, social networks, video platforms, apps, websites, blogs, forums, search engines and other internet environments is prohibited.

What is Oishii Bonanza?

A separate private member’s bill was tabled by MP Martha Mahrous in January 2025. It proposed prison terms of two to five years and multi-million-Egyptian-pound fines for promoters, agents and payment facilitators. It has also gone nowhere.

Parliament rose on 22 July having passed 162 laws, none concerning betting. Egyptian news outlet Al-Watan reported that electronic betting was still among the committee’s files awaiting discussion on 17 August, listed separately from the cybercrime amendments. The House reconvenes on 1 October.

Neither bill has created a route to license private online betting. Egypt is pursuing an increasingly punitive enforcement model instead.

What is Oishii Bonanza?

On Tuesday, OpenBet announced it had agreed to acquire sportsbook specialist OmniLogic. 

According to OpenBet, the deal is aimed at strengthening the supplier’s presence in regulated lottery markets and expanding its sportsbook capabilities tailored for Tier 1 operators. 

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.