Bullion Blitz

How to play Bullion Blitz

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.

With the addition of OmniLogic, the supplier expects to “add proven technology, specialist expertise and established customer partnerships that complement our existing capabilities and strengthen our global business”. 

OpenBet describes OmniLogic as “the partner of choice for lotteries worldwide”.

How to play Bullion Blitz

Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.

This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.

Regarding further investment into the company, it said high-growth verticals like live casino were receiving targeted capital deployment, while in terms of geography, the Americas remained a core focal point for the company. It expects to reach profitability in the US this year.

About Bullion Blitz

There is also a natural product opportunity. Splash Tech has traditionally been weighted towards sports within free-to-play, while RubyPlay brings a substantial casino ecosystem. For Wilson, the agreement creates a chance for Splash Tech to bring its distinctive engagement thinking into the RubyPlay world, planting a seed for future products that combine Splash Tech’s free-to-play and jackpot expertise with RubyPlay’s content ecosystem, market knowledge and distribution reach.

For RubyPlay, Splash Tech supplies a way to move beyond games and towards a broader content-and-engagement proposition. For Splash Tech, RubyPlay supplies the reach to take already proven products further. And for operators, the value is practical: a flexible engagement layer that can sit across casino, sportsbook and third-party content, reduce operational complexity and create more reasons for players to keep coming back.

Want to continue the conversation? Adam Wilson will be joining the RubyPlay team at SBC Summit in Lisbon (STAND B411) between September 29 and October 1, where operators can learn more about Splash Tech’s free2play games, jackpot engine and approach to lasting player engagement.