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What is Gems Bonanza?
He believes the conversation has matured and gambling companies are now expected to deliver measurable outcomes.
“Stakeholders increasingly want evidence that initiatives deliver meaningful outcomes rather than simply demonstrating good intentions,” Skinner suggests.
That shift is increasingly visible across the sector, with DEI framed less as a standalone initiative and more as part of everyday business culture.
About Gems Bonanza
It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.
Bengtsson described the growth and early signs of success across the platform as “encouraging”.
“Growth continues to be driven by existing customers in slots and casino, although we are starting to broaden our offering through our sport business where recent momentum has been building.”
What is Gems Bonanza?
“I had never been a CEO before so I came to it with a kind of Pippi Longstocking attitude – ‘I’ve never done it, but I’m sure I can do it!’”
We mentioned that southern border because German players apparently enjoy the Holland Casino offering too. “German visitors are really interested because we have a different offer from most of the German casinos,” Petra explains.
“If you look at our land-based casinos, it’s table games, slots, in some cases bingo, and on some evenings, poker. But there are also restaurants, entertainment. It’s an afternoon or evening out. And as I understand from our German guests, it’s a more entertaining evening or afternoon than in some German casinos.”
